Talk of the town : 500,000 free air tickets
【明報專訊】"Hello Hong Kong" is a large-scale global promotional campaign with a focus on four major areas:
1. To attract visitors to the city
Distributing 500,000 free air tickets and welcoming people from around the world to come.
2. To sponsor some prominent guests to visit
Inviting business leaders, political figures and influential figures to come and experience Hong Kong.
3. To tell good "Hong Kong stories"
To promote business, tourism and cultural exchange by introducing Hong Kong stories to the Mainland and overseas countries.
4. To launch more mega events
To organize more mega sports, economic, and cultural events such as Hong Kong Sevens and Hong Kong International Jewellery Show.
The world's biggest welcome ever
Hong Kong has relaxed many COVID-19 restrictive measures recently, such as restrictions on group gatherings and the use of "LeaveHomeSafe" before entering restaurants. It is hoped that the "Hello Hong Kong" campaign dubbed by Chief Executive John Lee in the promotional video "The world's biggest welcome ever", will help bring tourists back to Hong Kong as soon as possible after the pandemic.
■Gear up
Distributing free air tickets is a part of "Hello Hong Kong" campaign.(True / False)
(Answer on next text)
■Game
1. Riddle
What can travel around the world while staying in a corner?
2. Where is it?
Star-studded promotional videos featuring Cantopop stars Aaron Kwok, Sammi Cheng and Kelly Chen will be uploaded to over 3,000 global platforms to promote Hong Kong to the international community.
Aaron Kwok is dancing on the street, where is it? (See the picture c)
(Answer on next text)
■Glossary
campaign (n) 計劃/運動
prominent (adj) 重要的
mega (adj) 巨型的
dub (v) 為……配音
(Criticisms on this publication, if any, are aimed at pointing out the errors or defects of certain systems or policies with a view of rectifying or eradicating such errors or defects, as well as prompting improvement or remedy for them via lawful means. There is absolutely no intention of inciting hatred, discontent or hostility towards the government or other classes of the community.)
[Smarties' Power English 第369期]
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