¼t°ÓÅÛ´b©Û±»²´ªk »ù®æÁö¤£Åܳf«~§t¶q«o´î ®ø¶OªÌ±¹ï¡uÁY¤ô¦¡³qµÈ¡v
¡i©ú³ø±M°T¡j¬°¤FÀ³¹ïÄY«ªº³q³f¿±µÈ¡A¹s°â°Ó¥Î¦UºØºë©úªº¤â¬q¡A±»»\»ù®æ¤Wº¦¡A¤ñ¦p¦b«O«ù»ù®æ¤£Åܪº±¡ªp¤U´î¤Ö¥]¸Ë¤ºªº°Ó«~¼Æ¶q¡A©ÎªÌ§ïÅÜ¥]¸Ëªº§Îª¬¥H«K¸Ë¤U§ó¤Öªº°Ó«~¡CÀç¾P±M®aºÙ¤§¬°¡uÁY¤ô¦¡³qµÈ¡v(shrinkflation)¡C
¥d¦è}(Kathleen Cassidy)¦bÁʪ«®Éµo²{ÁöµM¦³«Ü¦h»ù®æ¦b¤Wº¦¡A¦ý¥t¤@¨Çªº»ù®æ«o«O«ù¤£ÅÜ¡A¦ýùرªºªF¦è«o¤Ö¤F¡C¥H¬~¦ç¯»²É¸Ë¬°¨Ò¡C¦oªí¥Ü¡G¡u¥H«e¥]¸Ë¤º¦³40Ó¡A²{¦b¥u¦³38Ó¡A³o¹ï®ø¶OªÌ¨Ó»¡¦³ÂIÃø¨ü¡A¤£¯à¶R¨ì¹³¥H«e¨º¼Ë¦hªºªF¦è¡C¡v¥d¦è}²ßºD¨Ï¥ÎÀu´f¨é¡A©Ò¥H¦o¤ñ¤@¯ë®ø¶OªÌ§óÃöª`»ù®æ¡C¦o©Ò´x´¤ªºµ¦²¤¬O¤@ºØ³QºÙ¬°¡uÁY¤ô¦¡³qµÈ¡vªº¯u¹ê²{¶H¡A§Y°Ó®a¦b¦¬¨ú¬Û¦P»ù®æªº¦P®ÉÁY¤p¤F²£«~ªº§t¶q©Î´î¤Ö¤F¼Æ¶q¡C
¦hÛ¦h«°¥«¤j¾Ç(Toronto Metropolitan University)Àç¾P¾Ç±Ð±Âµáº¸´¶(Matthew Philp)ªí¥Ü¡G¡uÁY¤ô¦¡³qµÈ©¹©¹©M³q³f¿±µÈ¬Û¦ñ¦Ó¦æ¡A°Ó®a§â¥]¸Ë°µªº§ó¤p¡A©ÎªÌ§ó§ï¥~§ÎÅý®e¿nÅܤ֡C³o¨Ç³£¬O¬°¤F±»»\»ù®æ¤Wº¦ªº¨Æ¹ê¡C¡v
ÁY¤ô¦¡³qµÈªº¨Ò¤l«ÜÃø³Qµo²{¡A¦]¬°°Ó©±³q±`¦b§ó´«²£«~¤§«e´N§â²£«~²M²z±¼¡C¦ýªi¤h¹yªº®ø¶OªÌºÊ·þûEdgar Dworskyªá¤F¦h¦~®É¶¡´M§ä²£«~ÁY¤ôªº¨Ò¤l¡CDworsky«ü¥X¡A¥Lµo²{¦b¬ü°ê¥X°âªº¨â´ÚGatorade¡A¤@²~¬O32¦w¤h(946²@¤É)¡A¥t¤@²~¬O28¦w¤h(828²@¤É)¡C¥L»¡¡G¡u°£«D³o¨âºØ¨Ã±ÆÂ\©ñ¡A§_«h§A®Ú¥»µo²{¤£¤F¤GªÌªº°Ï§O¡A¦ý¹ê»Ú»ù®æ¤Wº¦¤F¶W¹L10%¡C¡v¥L¦b¦Û¤vªººô¯¸¤½¥¬¤F¥L¦¬¶°ªº¬ü°ê®×¨Ò¡ASun-Maid¸²µå·F©MDove¨N¯DÅS¤µ¦~³£ÁY¤p¤F§t¶q¡C¦ÓGeneral Mills±N¨ä³Á¤ù²°ÁY¤p¤F¤@¦w¤h(28§J)¡C¥L»¡¡G¡u¤@¦w¤h´N¬O¤@¸J¡A¤j¬ù¬O0.25¬ü¤¸¡A¦Ó¤@²°ªº»ù®æ¤j¬ù¬O5¬ü¤¸¡C¦ý¬O¯¸¦b¤½¥qªº¥ß³õ«ä¦Ò¡A¨C¦~½æ¥X´X¤d¸U²°³Á¤ù¡A³oӼƶq¼¥H0.25¤¸¡A¹ï©ó°Ó®a¨Ó»¡¬Ù¤F¤£¤Ö¿ú¡C¡v
Gatorade©MGeneral Mills³£¨S¦³´N¥]¸Ë°ÝÃDµoªí¦^ÂСCµM¦Ó¡A¨ä¥L¤@¨Ç¤½¥q¤w¸g¤½¶}¹ï®ø¶OªÌªí¥Ün§ó§ï¥]¸Ë¡C
Á`³¡¦ì©ó«X°Ç©£¦{ªºTillamook¦B²N²O¤½¥q¦b¨äºô¯¸¤W¼g¹D¡A¥Ñ©ó¡u»s§@¦¨¥»·U¨Ó·U°ª¡v¡A§ïÅÜ¥]¸Ë§t¶q¬O¡u¹ï³ß·R§Ú̪º®ø¶OªÌ³Ì¤pªº¤zÂZ¡v¡C
Âk®Úµ²©³¡AÁÙ¬On¾a®ø¶OªÌ¦Û¤vÀ³¹ïÁY¤ô¦¡³qµÈ¡Cµáº¸´¶ªí¥Ü¡A³Ì¦nªº¿ìªk¬Opºâ¨C²@¤É©Î¨C§Jªº³Ì§C»ù®æ¡A¦ý³o¨Ã¤£¬O®e©ö¨Æ¡C»ù®æ¼Ðñ¤Wªº¦rÅé¤p±oÂ÷ÃСA¦ý¬O°Ó®a¥²¶·¼Ðµù³æ¦ì»ù®æ¡A³o¼Ë´N¥i¥H¶i¦æ¤ñ¸û¡C
»í¥_§J¬Ù¬O°ß¤@n¨D¹s°â°ÓÅã¥Ü³æ»ùªº¬Ù¥÷¡A¨ä¥L¬Ù¥÷¬O¦ÛÄ@ªº¡C¤]¥i¥H¦Ò¼{§ï¥Î¤£¸g±`§ó´«¥]¸Ë«K©yªº´¶³q«~µP¡C