News feed：Live-streaming e-commerce

（明報製圖）

Today's Ming Pao News from Hong Kong, China and the world. (Valid for 30 days)

【明報專訊】Live-streaming e-commerce (直播帶貨) is the use of live-streams to promote products on social media platforms associated with online shoppers. They have anchors (主播) similar to news programmes, but with a casual and entertaining touch, selling fashion products and food. Positively speaking, they help small, independent shops target customers easier, offering huge opportunities to make a fortune. For example, even a farmer can sell his or her vegetables without a supermarket. Negatively speaking, however, some ill-intentioned merchants exploit people's ignorance and sell counterfeits and substandard goods, damaging consumers' confidence.

■Today's Ming Pao News from Hong Kong, China and the world：bit.ly/38wGUfT Valid for 30 days

[Smarties' Power English 第300期]

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