±À·s¾Ô²¤¡u¦Y¹ïªº¹s¹¡vOreo¥Í²£°Ó½T©w°]°È¥Ø¼Ð
¤µ¦~À禬¦¨ªø¥Ø¼Ð1%¦Ü2%¡@ÀÀ¦^ÁÊ20»õ¤¸ªÑ²¼
¡i©ú³ø±M°T¡jOreo¦±©_»æ¥Í²£°ÓMondelez International¦æ¬FÁ`µô´¶¯S(Dirk Van de Put)¡A©P¤¦bªi¤h¹yÁ|¦æªº§ë¸êªÌ¦~«×¤é¤W¬°¤½¥q¤Ä°Ç¥Xªø´Áµ¦²¤¡A½T©w¥»¦~«×¬Õ§Q¥Ø¼Ð¡A¨Ã´£¨Ñ¤F2019¦~ªº·s¹w´ú¡C
¦b¦Û¥h¦~±µ¥ô·s¾¥H¨Ó²Ä¤@¦¸ªº±M³X¤¤¡A´¶¯S¦VCNBCªí¥Ü¡AMondelez»ùȳQ§C¦ô¡C¤½¥qªÑ»ù©P¤¶^¤F3.3%¡A¥»¦~¥H¨Ó¤]¤U·Æ¤Fªñ2%¡C
´¶¯Sªí¥Ü¡G¡u§Ú̥ثeÁÙ¬O¤@ӻ氮¡B¦¶¥j¤O¡B¤f»¿}©M¿}ªG¤½¥q¡C¦ý§A¦pªG¬Ý¬ÝOreos¡A¥¦¦³¦B²N²O¡BÀu¹T¨Å¡B¥©§J¤O³JâU²£«~¡C¦]¦¹¡A§Ú̦³²[¬A¦UºØ¹s¹Ãþ§Oªº«~µP¡A¦Ó§ÚÌÁÙ±N¶i¤@¨BÂX¤j¡C¡v
¥Í²£Nabisco¡BRitz ¡BChips Ahoy»æ°®ªºMondelez¡A¹w´Á¤µ¦~À禬¦¨ªø1%¦Ü2%¡C¥¦¤]p¹º¦^Áʬù20»õ¤¸ªºªÑ²¼¡C
Mondelez¹w´Á©ú¦~À禬¦¨ªø2%¦Ü3%¡A¸g½Õ¾ã¨CªÑ¬Õ§Q¦¨ªø3%¦Ü5%¡C¥i¦Û¥Ñ°Ê¥Îªº¬y°Ê²{ª÷¦ôp¦b28»õ¤¸¥ª¥k¡C
Mondelezªí¥Ü¡A´Nªø´Á¦Ó¨¥¡A¸Ó¤½¥q¥Ø¼Ð¬°À禬¨C¦~¦¨ªø3%¡A¬Æ¦Ü§ó°ª¡A¸g½Õ¾ã¨CªÑ¬Õ§Q³B©ó°ª¬qÓ¦ì¼Æ¡A¦Û¥Ñ¬y°Ê²{ª÷¬ù30»õ¤¸©Î§ó°ª¡AªÑ®§¦¨ªø¶W¶V¸g½Õ¾ã¨CªÑ¬Õ§Q¦¨ªø¡C
MondelezªºÀ禬¹w´ú¬°¡u¤º¥Í©Ê¡v(organic)¡A·N¨ýþӱư£¦]¦¬ÁÊ©Î¥X°â¸ê²£©Ò¾ÉPªºÀ禬ªi°Ê¦]¯À¡C
Mondelez¦b³]©w°]°È¥Ø¼Ðªº¦P®É¥ç±À¥X¤F·s¤f¸¹¡u¦Y¹ïªº¹s¹¡v(snacking made right)¡CMondelezªí¥Ü¡A¦¹¤@¤f¸¹¬O«Ø°ò©ó¸Ó¤½¥q¹ï®ø¶OªÌªº«OÃÒ¡u¥¿½Tªº®É¶¡¡A¨É¥Î¥¿½Tªº¹s¹¡A¬O¹ïªº¨Æ±¡¡v¡C
´¶¯S¥h¦~¬î¤Ñ±µ¥ôMondelez¦æ¬FÁ`µô¡Cì¦æ¬FÁ`µôIrene Rosenfeld°h¥ð¡C¥]¸Ë¹«~·~ªñ¦~¨Ó¤@ª½¦b±Ã¤ã¹Ï¦s¡A¦]®ø¶OªÌ¤f¨ý§ïÅÜ¡A©ß±ó²°¸Ë©MÅø¸Ë¹«~¡A§ï¬°±µ¯Ç§ó·sÂA¤Îºë½oªº¹«~¡C¦Ó¹s¹·~«h¦³¦¨ªø¾÷·|¡A¯S§O¨ü¨ì¦~»´®ø¶OªÌªº³ß·R¡C